Sport and Event Marketing

OVERVIEW

• Program Name: Sport and Event Marketing
• Code:B420
• Credential: Ontario College Graduate Certificate
• Method of Study: Full-time
• Duration: 12 months (2 semesters in-class, 1 semester work experience)
• Centre: Business
• School: Marketing
• Location: Online
• Starting Months: January, September
• Experiential Learning: Work Experience (Co-op or Internship) Required

PROGRAM OVERVIEW

The Sport and Event Marketing graduate online certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today's integrated world of sport, arts and entertainment, and not-for-profit enterprises.

This program is part of the online postgraduate certificate programs.

The online postgraduate certificates offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends.

• Study online from the comfort of home while joining other students across Canada in live, instructor-led classes.
• Develop professional skills in just 8 months of study followed by a 4-month work term in a format convenient to you and your busy weekday commitments.

PLEASE NOTE:

This program is also offered full-time in person (COVID restrictions may result in changes to delivery). Please see Sport and Event Marketing Postgraduate program (B400) for additional details.

Admission Requirements

• College advanced diploma (three-year) or bachelor's degree or demonstrated relevant work experience (resumé and references required).

COURSES

Required Courses

In order to graduate from the B420 program, you need to complete the following 13 mandatory courses and 1 work experience term.

SEMESTER 1

• COMP 1110 Computer Applications for Marketing
• MARK 1027 Marketing Management
• MARK 4005 Applied Business Communications
• MARK 4030 Sports and Event Marketing Seminar
• SPMK 4002 Event Planning and Management I
• SPMK 4014 Principles of Sport & Event Marketing I
• BUS 4000 Work Experience Prep Course

SEMESTER 2

• SPMK 4017 Nonprofit and Cause-Related Marketing
• MARK 4012 Marketing Metrics
• SPMK 4007 Event Planning & Management II
• MARK 2044 Principles of Marketing Research
• MARK 4025 IMC & Digital Media Fundamentals
• SPMK 4018 Principles of Sport & Event Marketing II

WORK EXPERIENCE TERM

• COOP 4001 or INTN 4001 Work Experience Term

CAREER & POSTGRADUATE STUDY OPPORTUNITIES

Your Career

Graduates gain transferable skills for starting a career in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.

Potential positions may include:

• account manager/ executive
• event coordinator
• game operations co-ordinator
• marketing co-ordinator
• partnerships and sponsorships co-ordinator
• ticket sales co-ordinator

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.