Principles of Sport & Event Marketing II

This course builds on the learning from SPMK 4014 focusing on sponsorship activation promotion as it relates to sport, arts, entertainment, and nonprofit sectors both from a sponsor and brand property perspective. The core topics include key industry trends, sponsorship architecture, proposal develop/sales, and media leveraging. The course provides students with a solid grounding in today's evolving world of sponsorship activation, delivering practical insight into sponsorship value creation while emphasizing ways to activate fees across all forms of media.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.