Non-Profit and Cause Related Marketing

This course introduces students to the non-profit and cause-related marketing discipline while emphasizing brand communication, fund development, and donor/partner relationship leveraging. Specific topics include emerging industry trends, donor market capitalization, annual campaign planning, marketing tools, and program evaluation. The course gives students a comprehensive and practical understanding of the skills required for a winning career in the non-profit sector.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.