Marketing Metrics

This course is a continuation of MARK 1027, Marketing Management. The student is provided with an opportunity to experience and work with some of the analytical and financial tools that are available to professional marketers. Topics covered include: market and market potential analysis, profitability analysis, understanding a balance sheet and income statement and other accounting reports, break-even and pricing analysis, sales forecasting and trend analysis, budgets and sensitivity analysis, cost and price analysis, and using marketing measurement metrics for making decisions. Application of the analysis will be used to solve marketing problems.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.