Marketing - Corporate Account Management

Program Details:

• Program Code: 2046
• School: The Business School
• Credential: Ontario College Graduate Certificate
• Program Type: Graduate Certificate program
• Program Length: 1 year/ 2 semesters
• Location: Online

Start Dates: Fall, Winter

Program Overview:

• Please note: Marketing - Corporate Account Management is also offered in-class.

Centennial College's Marketing - Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager /sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
• Verbal and written communication;
• Selling and presentation (storytelling and practical methodologies);
• Using analytics and customer relationship management (CRM) tools;
• Business and financial literacy to create compelling customer value propositions;
• Engaging buyers and influencers through digital content and omnichannel marketing;
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
• Understanding negotiations from the buyer's perspective;
• Purpose-driven leadership (understanding your motivations and next career steps).

If you're goal-oriented, organized, inquisitive and persistent with above-average communication skills, consider a career in the industry diverse world of professional sales, account management and many other customer-facing roles.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.