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B2B Marketing

Description

Hutt and Speth suggest that "special challenges and opportunities confront the marketer who intends to serve the needs of organizations rather than households. Business-to-Business customers represent a lucrative and complex market worthy of separate analysis. Research shows that over half of business school graduates enter firms that compete in business markets. The first part of this course focuses on an examination of business marketing management including:
  • A thorough look at the Environment of Business Marketing
  • Managing Relations in Business Marketing including Organizational Buyer Behavior and Customer Relations
  • Assessing Market Opportunities and
  • Formulating Business Marketing Strategies
  • Part two focuses on Marketing Channel Management with special emphasis on special approaches like Gap Analysis and Channel Power and Conflict Management that are essential to the business base, and often to the channel or B2B strategies success.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

Centennial College logo
  • Institution: Centennial College
  • Level: College
  • Language: English
  • Course Code: MKTG752
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.