Corporate Account Management Capstone

Students will refine and sharpen their sales knowledge, skills and leadership abilities in this real-world course that provides every Marketing - Corporate Account Management student a work-integrated learning experience to encounter sales best-practices with industry experts, helping to pave the way to future employment and career success. Students will use a technology-based platform to connect with employers, industries and/or communities to diagnose sales problems and formulate and/or implement innovative sales solutions that demonstrate their ability to integrate the program’s vocational learning outcomes as they investigate, interpret and defend decisions on how best to add sales value to the business. As part of this learning experience students will have an opportunity to work in collaborative teams remotely with a specific company sales project to facilitate timely project completion, professional presentation, in order to fulfil the Capstone project goal(s), while practicing personal, career and entrepreneurial growth. Students will design an oral presentation that provides opportunity for a panel of peers, instructors, community members, and/or industry partners who will collectively assess the sales solution for quality, innovation, social selling, entrepreneurship and intelligent sales design. This real-world course experience will assist the Corporate Account Management student to be further sales-work ready in the ever-changing world of work. Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.