Sport and Event Marketing

Description

PROGRAM DETAILS

Program Code:  SMM1
Credential:  Ontario College Graduate Certificate
Duration:  45 weeks
 
Part Time Offerings
  • 2023 September
  • 2024 January
  • 2024 May
PROGRAM OVERVIEW
 
This one-year post-grad program is designed to leverage your existing post-secondary education in marketing with a specialization in the area of sports and event management and with functional knowledge to enhance skills in core areas including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies and other sports-related businesses.
 
YOUR LEARNING EXPERIENCE
 
Sport and Event Marketing is a one-year Ontario College Graduate Certificate program. Upon completion of our sports marketing courses, you’ll:
  • Gain real work experience in the sport and event industry during an internship with marketing partners of Fanshawe’s Kinlin School of Business;
  • Build long-standing relationships with industry partners towards developing your own personal brand.
  • Dive deeper into non-profit event marketing as well as festivals and sporting events;
  • Hone your digital marketing skills and further your knowledge in Google Analytics, sponsorship activation and social media circles;
  • Grasp key leadership concepts for successful sports management professionals.
Available in a traditional full-time in-class format and part-time online format with a September and January admission.
 
This program is available part-time.
 
ADMISSION REQUIREMENTS
  • Ontario College Diploma, Ontario College Advanced Diploma or Degree, or equivalent OR
  • Acceptable combination of related work experience and post-secondary education as judged by the College* OR
  • Five years of work experience in a related field as judged by the College to be equivalent*
NOTE:*Applicants may be required to submit a resume and cover letter that includes details of work experience.
 
COURSES
 
LEVEL 1
Take all of the following Mandatory Courses:
  • MKTG-1093    Sports, Entertainment & Event Marketing   
  • MGMT-5074    Google Analytics    
  • COMP-6051    Marketing Design    
  • COMM-6019    Advanced Professional Communication    
  • MGMT-6153    Leadership in Sport & Event Marketing    
  • MKTG-6015    Non-Profit & Event Marketing    
LEVEL 2
Take all of the following Mandatory Courses:
 
Group 1
  • MKTG-6031    International Sport Marketing    
  • MKTG-6030    Festivals, Sports & Events Management    
  • MGMT-6152    Ethics, Issues & Trends in Sport Mktg    
  • MKTG-6032    Sponsorship Activation & Analysis    
  • PBRL-6021    Sport Media & Public Relations    

Group 2
 
Students will be enrolled in one of the following
courses: MKTG-6033 or INNV-6001
  • MKTG-6033    Sport & Community Marketing in Canada   
  • INNV-6001    Innovation Applications    
LEVEL 3
Take the following Mandatory Course:
  • FLDP-6029    Sport & Event Marketing Field Placement
 
CAREER INFORMATION
 
Graduates of Fanshawe’s Sport and Event Marketing program will find a wide range of exciting career opportunities such as marketing officer, social media and digital marketing co-ordinator, brand ambassador, public relations manager, athletics facilities and events officer, director of branding and communications, manager of game-day operations, manager of ticketing & client services, special events coordinator, manager of corporate partnerships and manager of marketing and sponsorship. Graduates will exhibit strong leadership, initiative and communication skills that will help them develop industry relationships and excel at any career they choose.
 
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario? 
 
Here are some examples of career opportunities for graduates of Fanshawe’s Sport and Event Marketing program:
  • Field Marketing Specialist
  • Live Events Coordinator
  • Director, Brand Marketing Communications

Overview

Fanshawe College logo
  • Institution: Fanshawe College
  • Program type: Certificat post-diplôme
  • Language: English
  • Program Code: SMM1
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.