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Google Analytics & SEO

Description

The first half of this course covers Google Analytics 4 (GA4) and teaches students to leverage data for smarter decision-making. This course provides a deep dive into GA4's enhanced features, including its event-based tracking. Through hands-on exercises and real-world scenarios, participants will learn how to set up and configure GA4 properties, create custom reports, analyze user behavior, and implement advanced tracking techniques. Special focus will be given to understanding GA4's insights for optimizing marketing strategies, improving website performance, and enhancing user experiences. The second half of the course is focused on Search Engine Optimization (SEO) where students learn to improve website visibility and drive organic traffic. Students will explore core SEO concepts, including keyword research, on-page and off-page optimization, technical SEO, and content strategies. Students learn to leverage analytics to track performance and apply best practices for achieving higher rankings. Students will also complete a comprehensive SEO audit, gaining practical experience in diagnosing and improving a website's search performance.

Overview

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  • Institution: Fanshawe College
  • Level: College
  • Language: English
  • Course Code: MGMT6207
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.