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Public Relations

Description

Change the conversation with a Public Relations certificate
 
Social media. Influencer management. Content creation. The Chang School has crafted a cutting-edge curriculum for our Certificate in Public Relations that will provide you with all the tools you need to thrive in the ever-changing PR industry.
 
Our PR program features instructors with tons of exciting real – world experience in PR director and executive roles. You’ll learn everything from key PR principles and stakeholder-handling skills to analytics and SEO best practices while building a roster of industry mentors and contacts.
 
It’s an online public relations certificate, so you can complete your public relations courses online at your own pace while working full-time or part-time. (Plus you can finish it in as little as a year.) Enjoy connecting with other students and establishing your network of fellow public relations specialists. Want to collaborate in person? We also offer office hours where you can meet and work together with other learners and your instructor.
 
Finish off your Public Relations certificate with a capstone project that features a real – world project-the perfect portfolio piece to show off your new PR strategy skills and wow future employers.
 
Looking for public relations certification? If you need to write the Canadian Public Relations Society (CPRS) or International Association of Business Communicators (IABC) accreditation examinations, the Public Relations certificate can help you prepare.
 
Who should take this Public Relations certificate?
  • You’re a recent graduate of a diploma or degree program who wants to kickstart your public relations career in Canada
  • You’re working in PR or communications and want to boost your skills or get a promotion and need the flexibility do your public relations certificate online
  • You’re mid-career but looking to change your career and pivot into a PR or communications role
Admission Criteria

Recommended:
  • An undergraduate degree OR
  • A 3-year community college diploma OR
  • Mature-student status with a high school diploma and 4 years of progressive work experience in public relations practice, or in a business, professional, or technical field
Note: There has been a Public Relations certificate curriculum update. Learners who registered for the certificate prior to July 2, 2022 should refer to the archived calendar for the curriculum details for your registration year. Visit the archived calendar.
 
You can find the course codes that have replaced the codes from the previous curriculum in the conversion table.
 
Certificate Requirements
  • 7 required courses
  • 2 19.5-hour electives
  • Cumulative grade point average (GPA) of 1.67+
Required Courses
  • CDPR 200 Public Relations Foundations
  • CDPR 204 Planning, Programming and Budgeting
  • CDPR 205 Communications Research and Campaign ROI
  • CDPR 206 Media Relations
  • CDPR 208 Social Media in Public Relations
  • CDPR 211 Strategic Storytelling
  • CDPR 300 Public Relations Capstone
Electives: 19.5-Hour Courses (select 2)
  • CDPR 210 Reputation Management
  • CDPR 213 Internal Communications Management
  • CDPR 216 Public Relations Ethics
  • CDPR 217 Crisis Communication
    
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.