Strategic Storytelling

The course introduces the strategies and basic concepts of effective public relations writing, including the use of a variety of communications tools used in public relations programs. Emphasis will be on understanding the principles of lean writing and applying them to the preparation of a media kit for use in a news conference. Major components - including key messages, news and feature media releases, pitch letters and fact sheets, speeches, and biographies - culminate in the presentation of the completed media kit.   

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.