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Marketing Management (Certificate)

Description

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Become familiar with the art and science of marketing and gain sound knowledge in product development, market research, advertising and sales, and short- and long-term planning in the corporate and small business environment.
 
Admission Requirements
  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U)
  • OR Grade 12 equivalency certificate achieved through College academic upgrading
  • OR Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)
  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.
Required Courses (suggested sequence of study)
  • MKTG 1280  Marketing I
  • LAWW 2185  Marketing Law
  • LDS 1083      Finance – LDS
  • MKTG 2280  Marketing II  
  • MKTG 3284  Marketing Research Techniques
  • SALE 3280    Principles of Sales 
  • COMM 3283 Integrated Marketing Communication
  • MKTG 4287  Digital Marketing
  • MKTG 1284  Marketing Presentation Skills
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

Durham College logo
  • Institution: Durham College
  • Program type: Certificat
  • Language: English
  • Program Code: MKTG
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.