Marketing Research Techniques

This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems.        

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.