Honours Bachelor of Commerce (Digital Marketing)
Description
PROGRAM DETAILS
Program Code: BDM1
Credential: Degree
Part Time Offerings - Onlinr
- 2025 January
- 2025 May
- 2025 September
PROGRAM OVERVIEW
Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing.
YOUR LEARNING EXPERIENCE
A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.
Upon graduating from this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe.
You’ll also be prepared to write certification exams within the digital marketing field upon graduation.
Available in a traditional in-class format with September admission. A part-time, online degree completion option is also available for students who have completed an advanced diploma in marketing. A part-time version of this program is available.
ADMISSION REQUIREMENTS
Ontario Secondary School Diploma (OSSD), or equivalent, or mature applicant with the following courses
Grade 12 English (U) - minimum final grade of 65
Grade 12 Mathematics (U) - minimum final grade of 65
Four additional Grade 12 U of M level courses
Final minimum average of 65% based on the highest six Grade 12 (U or M) courses required
Applicants with Post-secondary Education
Applicants who have successfully completed a two-year diploma at an accredited college with an overall GPA of 2.5 will be considered as having met the admission requirements if they also have grade 12 (or equivalent) U level Math and English courses.
Applicants applying from a university with a minimum average of 65% in the last ten full credit or full credit equivalent courses will be considered as having met the admission requirements if they also have grade 12 (or equivalent) U level Math and English courses.
Students missing the required courses may want to consider starting with our Business Fundamentals certificate or Business - Marketing diploma program and later transferring to the degree program.
Note: Qualifying graduates of the Business - Marketing diploma or Business Administration - Marketing advanced diploma programs may choose to transfer into this degree program after completing the bridging requirements.
Take all of the following Mandatory (Core) Courses:
The Minimum Cumulative GPA for Core Courses is 2.5
<
(Students who complete BMK Level 4 and enter Level 5 of the
BDM program must also complete COMM-7021, LIBS-7001,
MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a
General Education Elective course from previous levels of
the program)
<
(Students who complete BAM Level 6 and enter Level 7 of the
BDM program must also complete COMM-7021, LIBS-7001,
MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007,
LAWS-7002, ACCT-7014 and 2 General Education Elective
courses from previous levels of the program)
<
Grade 12 English (U) - minimum final grade of 65
Grade 12 Mathematics (U) - minimum final grade of 65
Four additional Grade 12 U of M level courses
Final minimum average of 65% based on the highest six Grade 12 (U or M) courses required
Applicants with Post-secondary Education
Applicants who have successfully completed a two-year diploma at an accredited college with an overall GPA of 2.5 will be considered as having met the admission requirements if they also have grade 12 (or equivalent) U level Math and English courses.
Applicants applying from a university with a minimum average of 65% in the last ten full credit or full credit equivalent courses will be considered as having met the admission requirements if they also have grade 12 (or equivalent) U level Math and English courses.
Students missing the required courses may want to consider starting with our Business Fundamentals certificate or Business - Marketing diploma program and later transferring to the degree program.
Note: Qualifying graduates of the Business - Marketing diploma or Business Administration - Marketing advanced diploma programs may choose to transfer into this degree program after completing the bridging requirements.
Take all of the following Mandatory (Core) Courses:
The Minimum Cumulative GPA for Core Courses is 2.5
<
(Students who complete BMK Level 4 and enter Level 5 of the
BDM program must also complete COMM-7021, LIBS-7001,
MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a
General Education Elective course from previous levels of
the program)
<
(Students who complete BAM Level 6 and enter Level 7 of the
BDM program must also complete COMM-7021, LIBS-7001,
MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007,
LAWS-7002, ACCT-7014 and 2 General Education Elective
courses from previous levels of the program)
<
Career Information
Graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program will be prepared to assist organizations in leveraging online and offline strategic and tactical opportunities to engage customers and develop business relationships. Through a combination of core business knowledge and applied learning opportunities, graduates prepare to launch their career and pursue opportunities for advancement as marketing professionals.
Graduates may choose to pursue a broad range of entrepreneurial ventures or a career in:
- digital marketing
- general marketing
- direct marketing
- communications
- product marketing
- marketing strategy
- customer relationship management
- market research and analysis
- search engine marketing/optimization
- marketing and web analytics
- marketing consultation
- entrepreneurial pursuits
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario?
Here are some examples of career opportunities for graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program:
- Digital Marketing Specialist
- Digital Content Coordinator
- Growth Marketing Manager
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Courses
- Mathematics for Decision Making
- Accounting 1-Intro
- Management Fundamentals
- Professional Comm. in a Diverse World
- Marketing 1
- Operations Management
- Human Resources Management
- Management Accounting
- Principles of Organizational Behaviour
- Business Law
- Marketing 2
- Financial Management (BA)
- Applied Research Methods
- Co-Op Educ. Employment Prep
- Advanced Topics in Digital Marketing
- Business Entrepreneurship
- Current Trends in Marketing & Management
- Global Strategy & e-Commerce
- Capstone Project (DM)
- Strategic Management
- BDM1 Co-op Work Term
- Argumentation & Persuasion
- Ethics in a Global Context
- Computational Thinking
Overview
- Institution: Fanshawe College
- Program type: Baccalauréat
- Language: English
- Program Code: BDM1
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.