Applied Research Methods

Research plays an important role in all aspects of our lives. Research skills are fundamental to success in business degree programs. This course will introduce students to the major qualitative and quantitative applied research methods, statistical concepts and research applications used by organizations. Traditional and online techniques for collecting primary and secondary data will be addressed and practiced. As consumers of research, students will learn to critically evaluate the research efforts of others. Students will work in groups to complete a research proposal, collect data and develop an online research strategy to address the research needs of an organization.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.