Digital Marketing
Description
Marketing is everywhere - obvious in some places and invisible in others. Virtually every business and organization needs marketers on their team who can foster their goals on the growing frontier of digital marketing.
Sheridan’s Digital Marketing Certificate is the answer to the challenges of working in a market where print and broadcast are being replaced with interactive digital media. It’s designed to establish essential skills for those who are seeking entry-level marketing roles, and also to let those with marketing experience apply their skillset in this crucial modern context.
Program Delivery
Sheridan’s Digital Marketing Certificate is the answer to the challenges of working in a market where print and broadcast are being replaced with interactive digital media. It’s designed to establish essential skills for those who are seeking entry-level marketing roles, and also to let those with marketing experience apply their skillset in this crucial modern context.
Program Delivery
This is a part-time program and is delivered via online (asynchronous) and virtual (synchronous) classroom.
Program Description
Digital marketing is becoming a necessity in modern business. Companies in every sector are looking for individuals with digital skills to create content and campaigns that capture the attention of their target audience and achieve their business objectives. Creative thinkers with digital marketing skills are increasingly in high demand.
Sheridan’s Digital Marketing Certificate is for those looking for an entry-level marketing position, or those seeking to upgrade their marketing knowledge with digital essentials for the current business world. The certificate’s courses will teach students to use both the foundational and specialized tools needed to take marketing campaigns from early planning stages to successful execution. Courses are taught by faculty with both academic standing and experience in the marketing field, who have working insight of industry best practices and standards.
Topics covered in this certificate include digital marketing fundamentals, marketing with search engines, social media platforms and mobile. Students will also learn to gather and analyze data to inform future marketing plans.
Recommended Program Pathway
For those just entering the program, the recommended introductory courses are:
MKTG70020 Fundamentals of Digital Marketing Management
MKTG70025 Social Media Marketing Strategies
The required last course is:
MKTG70040 Applied Project for Digital Marketing
This course will encompass all of the material(s) learnt in the previous courses, and can only be completed at the end of the program.
If desired, students can complete this certificate in as little as one (1) year time. The recommended program pathway for those students who wish to finish the credential in one (1) year time is below. Please note this is subject to course availability:
Term 1 MKTG70020 Fundamentals of Digital Marketing Management
MKTG70040 Applied Project for Digital Marketing
This course will encompass all of the material(s) learnt in the previous courses, and can only be completed at the end of the program.
If desired, students can complete this certificate in as little as one (1) year time. The recommended program pathway for those students who wish to finish the credential in one (1) year time is below. Please note this is subject to course availability:
Term 1 MKTG70020 Fundamentals of Digital Marketing Management
Term 2 MKTG70025 Social Media Marketing Strategies
MKTG70026 Search Engine Optimization
MKTG70026 Search Engine Optimization
Term 3 MKTG70036 Mobile Marketing
MKTG70038 Data Acquisition and Marketing Analytics
MKTG70038 Data Acquisition and Marketing Analytics
Term 4 MKTG70040 Applied Project for Digital Marketing
Digital Marketing Foundations Recognition of Achievement
Digital Marketing Foundations Recognition of Achievement
If you are unsure of committing to the full certificate, our program Digital Marketing Foundations Recognition of Achievement is also available. This program consists of three (3) courses that lay a foundational knowledge in digital marketing principles and practices. Students will gain fundamental knowledge needed to create solid marketing, search engine, and social media plans. This is a perfect introductory credential for those who wish to test out a new field of study, or quickly upskill for current trends. Students who complete this credential can easily pathway into our Certificate program after completion.
Note: This program is in the process of being phased out and we will not be accepting any new students in this program. The program will be closed out at the end of the Fall 2023 term.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: Sheridan College
- Program type: Certificat
- Language: English
- Program Code:
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.