Data Acquisition and Marketing Analytics

You will be introduced to many aspects of marketing analytics including data acquisition, user behaviour, segmentation and goal conversion. You will analyze and report data to optimize digital marketing strategies using web and social media analytical tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter.  Through hands-on activities, you will examine key performance indicators (KPI) and return on investment (ROI) metrics to generate broader digital marketing strategies.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.