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Certificate in Digital Marketing (Intensive)

Description

Reach the right audience with your message and deliver impressive results with the cutting-edge digital marketing tools and tactics covered in this career-building certificate program.

What you will learn

In the part-time Certificate in Digital Marketing, you will learn how to leverage tools across digital marketing channels to target your organization’s audience for impact and growth. This program will help you:
  • Gain skills in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation
  • Learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising
  • Map out the customer journey to optimize a digital marketing strategy
  • Make data-driven decisions across  
 
The Intensive format of this program is eligible for OSAP funding. See OSAP Application Details.
 
COURSES

CSDM2000 Customers and Digital Content
CSDM2010 Digital Channels
CSDM2020 Digital Automation and Analytics

 
 

Overview

York University logo
  • Institution: York University
  • Program type: Certificat
  • Language: English
  • Program Code: PR0056
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.