Digital Channels
Description
Be introduced to the various forms and usages of Paid, Earned, Shared and Owned (PESO) media for the purposes of digital marketing. You will recognize options for managing owned media like websites, blogs, and mobile apps; and understand search engine marketing strategies for promoting owned assets including Search Engine Optimization (SEO). You will investigate paid media and content promotion, including Search Engine Marketing (SEM) and other forms of paid media and acquire the basics of social media strategy for shared media; and comprehend social media advertising and influencer marketing strategies. You will also formulate skills in earned media through leveraging brand advocacy, backlinks, and media and public relations and investigate Google Ads and other key digital platforms as part of understanding how to develop and market their own digital channels.
Overview
- Institution: York University
- Level: University
- Language: English
- Course Code: CSDM2010
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.