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Certificate in Digital Marketing

Description

McMaster University’s Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and implement and measure digital strategies to engage and convert today’s consumer.
 
Program Overview
 
Students who choose McMaster CCE's Digital Marketing Program will:
  • Become a current industry-specific strategic digital specialist
  • Integrate marketing theory with the latest technological tools to build and apply dynamic digital strategies
  • Examine mobile marketing best practices, new media management tools, and social media marketing platforms and practices
  • Master digital data metrics and measurement
  • Learn effective search engine marketing and optimization tactics, and creative content strategy
Who Should Take McMaster CCE's Digital Marketing Program? 
 
This program focuses on online data measurement and digital strategy through new media tools. Individuals working in the following roles will benefit from this growth-focused course:
  • Public Relations Specialists
  • Graphic Designers
  • Multimedia Professionals
  • Marketing Specialists
Whether you are just starting your career or are looking to expand your education after decades in the field, expect professional development opportunities and creative strategies for growth in the ever-evolving digital landscape. 
McMaster CCE offers a fully online program led by industry experts who utilize tactics such as case studies, interactive discussions and new media management frameworks.

Digital marketing has revolutionized the way marketing and communications professionals connect to their audience. Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. 
 
Admission Requirements:
 
This program is an open enrolment program. There is no application required. To enrol in the program, simply register online.
 
Students who wish to enter the program must:
  • Have an Ontario Secondary School Diploma, or equivalent;
  • Be a mature student as defined in the Undergraduate Calendar of McMaster University; or,
  • Be deemed an exceptional case by the Centre for Continuing Education.
Program Prerequisites
 
Participants in this program should have prior education or experience in Marketing or related fields, such as:
  • A degree or diploma in Marketing, Communications, or a related area of study
  • At least 3 years of marketing, communications, or web design experience
For individuals with no marketing background, consider enrolling in CCE’s Marketing Diploma or Business Administration Diploma – both also offered fully online prior to starting the Digital Marketing Certificate.  Please contact CCE for consultation to help determine if this program is right for you. 
 
English Language Proficiency Requirements

Completion of TOEFL exam with minimum acceptable score of IBT: 86 overall with a minimum score of 20 on each of the four components (Reading, Writing, Speaking, Listening), valid for 2 years."

Digital Marketing Certificate Requirements 
 
Academic Credit – 15 Units
 
To be eligible for the Digital Marketing Certificate, students must successfully complete all five core courses. The Digital Marketing Certificate can be completed within 8 months to 1 year of part-time study by taking 2-3 courses per term. Please refer to the Schedule & Fees page for course offerings and planning purposes.

Core Courses (Complete all 5):
 
DMK 101   Fundamentals of Digital Marketing -
DMK 102   Digital Marketing Strategy - 
DMK 103   Search Engine Optimization, Search Engine Marketing, and Digital Advertising 
DMK 104   Content Management: Creating and Utilizing Dynamic Digital Content 
DMK 105   Data Management: Digital Metrics and Measurement 
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.   
 

Overview

McMaster University logo
  • Institution: McMaster University
  • Program type: Certificat
  • Language: English
  • Program Code: DMKCERT
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.