Search Engine Optimization, Search Engine Marketing, & Digital Advertising

From the foundations of digital marketing presented in the program's first course, this course will delve further into specific tools, standards and practices in conjunction with application activities and project to build effective campaigns involving search engine marketing. Specific topics will build upon the fundamentals of Google algorithm, measurement, search engine optimization analysis, and PPC.          

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.