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Marketing Concepts

Description

This course introduces students to the major concepts and foundations of the marketing discipline. Topics include market segmentation, positioning, forecasting, marketing information systems, product planning and development, product-mix strategies, pricing, distribution, and promotion. Instruction involves a combination of lecture, case study, and project-based formats.
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

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  • Institution: Nipissing University
  • Level: University
  • Language: English
  • Course Code: MKTG1126
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.