Advertising And Promotion
Description
This course focuses on understanding the various functions of advertising, the foundations of research and the audience analysis that are imperative to successful advertising. Students will study the various media formats that carry advertising and promotional messages to audiences, as well as the planning, research, and production necessary to create an advertising campaign.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Related Programs
Overview
- Institution: Nipissing University
- Level: University
- Language: English
- Course Code: MKTG3416
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.