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Strategic Marketing Management

Description

Note: Course offerings for our Certificate in Strategic Marketing Management are currently limited. Want to get started with this certificate? Contact The Chang School’s Client Services team at for more information before registering. 
 
Begin your meteoric rise in the marketing industry with a Strategic Marketing Management certificate
 
The marketing industry is changing – fast. And marketing pros need the skills and savvy to keep up with an ever-evolving marketing landscape. The Chang School Certificate in Strategic Marketing Management was designed to provide future marketing pros with everything they need to know to stay on the cutting edge of strategic marketing best practice. We track and teach the trends in corporate social responsibility, social marketing, and sustainability so you can succeed in your next marketing role.
This marketing certificate is all about hands-on, practical learning. Our marketing courses are taught by marketing industry professionals, with our instructors providing amazing insights into current marketing challenges faced by Canadian companies. You build your foundational marketing skills first, mastering the marketing basics and marketing metrics and analysis. Then, you can customize your schedule to your liking, picking courses on marketing in fascinating specialties like international marketing and sports marketing, or effective persuasion.
 
Want to hone your marketing tech skills? Our digital marketing courses will train you in the concepts of e-business, innovations in marketing, business intelligence marketing, content marketing management, and competitive intelligence. Certain course combos can even score you a professional development award, too.
 
If you want to accelerate your marketing career, you can complete the certificate in as little as a year. Online marketing courses allow for plenty of flexibility, while on-campus courses and group projects offer the opportunity to engage and network with your fellow learners and instructors face-to-face. Best of all? You can apply all your learnings from our certificate in marketing immediately in the workplace, whether you’re going after your first role or looking to advance your marketing career.
 
Companies need marketing professionals to promote their products and make them look good. Are you ready to start creating great campaigns together?
 
Who should take this Strategic Marketing Management certificate?
  • You’re a marketing professional seeking career advancement by gaining expertise in a specific area and upgrading data analytic skills
  • You’re a working professional who wants to make a career change and enter the marketing industry
  • You’re a new graduate who’d like to complement your degree or diploma with marketing skills to give you a competitive edge

Admission Criteria:

Required:

  • Ontario Secondary School Diploma (OSSD) or equivalent
  • With 6 Grade 12 U or M credits OR
  • Mature student status with relevant professional experience in business


Certificate Requirements:

  • 2 required courses*:
  • CMKT 100
  • CMKT 300
  • Any 4 electives
  • Cumulative grade point average (GPA) of 1.67+

*If you demonstrate the requisite combination of education and work experience, you may apply to the academic coordinator to waive CMKT 100. If granted a waiver, you will need to complete 5 electives (instead of 4) to fulfill the certificate requirements.

To graduate, you must successfully complete, within your official time span, the requirements from the year you registered in the program.

Required Courses
  • CMKT 100 Principles of Marketing
  • CMKT 300 Marketing Metrics and Analysis
 
Electives (select 4 or 5)
  • CGMS 522 International Marketing
  • CITM 350 Concepts of e-Business
  • CMKT 400 Understanding Consumers and the New Media
  • CMKT 500 Marketing Research
  • CMKT 504 Effective Persuasion
  • CMKT 510 Innovations in Marketing
  • CMKT 535 Integrated Marketing Communications
  • CMKT 600 Integrated Case Analysis
  • CMKT 700 Business Intelligence/Decision Modeling
  • CMKT 702 Advanced Marketing Management
  • CMKT 723 Services Marketing
  • CMKT 730 Assessing/Managing Market Opportunities
  • CMKT 731 Competitive Intelligence
  • CMKT 828 Sport Marketing Concepts and Strategy
  • CMKT 829 International Sport Marketing
  • CMKT 850 Applied Research Project

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

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