Sport and Event Marketing Essentials

 

This program is designed to enhance students knowledge of the sport and event marketing industry. Successful students will learn through these sets of courses how to: Plan, execute and evaluate analytics strategies related to the promotion of sports and event related activities to meet the needs of contracted not-for-profit or for-profit organizations. Create, develop and evaluate sponsorship and partnership activation opportunities to support and enhance marketing strategies for sports and events. Problem solve and recommend unique solutions to sport and event management business problems to ensure success for the proprietor, target audience, and sponsors of the sport or event. Develop sales and marketing strategies where increasing participation, leveraging investment or encouraging the sale of sport and event management related products and services are required.

All these courses pathway into the graduate certificate program Sport and Event Marketing at Fanshawe College
Please note these courses are developed for students with prior post-secondary education or experience in the marketing industry.  

 

 

 

Take all of the following Mandatory Courses:

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.