Multimedia Storytelling & Content Marketing
Description
ABOUT THE CERTIFICATE:
How do you weave words, graphics, audio and video into a coherent and compelling design? How do you know which platforms and media to include? This new certificate will unveil the art of visual storytelling. It's geared to marketers, community managers, communications professionals, brand managers and entrepreneurs working in the private, public and not-for-profit sectors. You'll learn about content creation, brand journalism, scriptwriting, video and audio production, photography and data visualization. You'll also hone your content writing skills, which is one of the most important skillsets in content marketing. instructors are industry leaders in marketing communications, brand management, journalism and the creative arts. They'll share their insights into storytelling, production and design and provide feedback on the portfolio of work you create. The program offers a range of digital and online technologies you can access anywhere and anytime.
WHAT YOU'LL LEARN:
- Understand the world of multimedia storytelling and the visual web.
- Develop projects that integrate a range of platforms and technologies.
- Create resonant stories and branded content that reflect the high-level strategy.
- Use the latest digital tools and media.
- Build a network of like-minded professionals and a portfolio of original material.
BENEFITS:
- Learn how world-class multimedia campaigns are created.
- Emerge with a portfolio of work that shows your skill and understanding of the visual web.
REQUIRED COURSES:
- 3155 Foundations of Multimedia Storytelling
- 3681 Writing Digital Content
- 3157 Advanced Practices in Multimedia Storytelling
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: University of Toronto
- Program type: Certificat
- Language: English
- Program Code:
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.