Digital Analytics Program
Description
Our Digital Analytics Program recognizes that digital analytics – a combination of web analytics, marketing campaign measurements, data visualization, and social media metrics – is a key part of data analysis. This program has been designed for those who wish to get involved with digital analysis, data mining, web analytics, and data visualization as well as those whose job functions currently include marketing, website development, search engine optimization, social media metrics, and digital advertising. Learn how to use a combination of web analytics tools, marketing principles, information design, and technology to achieve both strategic and tactical business objectives. Develop the skills you need to promote effective strategic decisions by learning to report on website visitors' behaviour, engage in digital content testing, identify purchasing patterns and demographics, perform trend analysis, and present and display digital data.
Recommendations
You will have the most success in this program if you already have experience with web-based technology (including an array of social media platforms), experience with basic spreadsheet programs (such as Microsoft Excel), and good analytical thinking skills before you start taking the required courses.
Core Courses (Three)
This is the recommended completion order:
COMP 9768 SEO and Paid Search ONLINE
COMP 9640 Infographics and Data Visualization ONLINE
COMP 9769 Digital Analytics and Insights ONLINE
Elective Courses (Choose Two)
BUS 9181 Business Intelligence: A Practical Approach ONLINE
BUS 9207 Finance for Non-financial Professionals ONLINE
MARK 9079 Practical AI for Marketing ONLINE
DESN 9184 Presentation Design: Pitch Decks ONLINE
MGMT 9001 Project Management Fundamentals ONLINE
COMP 9773 Web Design: HTML and CSS ONLINE
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Recommendations
You will have the most success in this program if you already have experience with web-based technology (including an array of social media platforms), experience with basic spreadsheet programs (such as Microsoft Excel), and good analytical thinking skills before you start taking the required courses.
Core Courses (Three)
This is the recommended completion order:
COMP 9768 SEO and Paid Search ONLINE
COMP 9640 Infographics and Data Visualization ONLINE
COMP 9769 Digital Analytics and Insights ONLINE
Elective Courses (Choose Two)
BUS 9181 Business Intelligence: A Practical Approach ONLINE
BUS 9207 Finance for Non-financial Professionals ONLINE
MARK 9079 Practical AI for Marketing ONLINE
DESN 9184 Presentation Design: Pitch Decks ONLINE
MGMT 9001 Project Management Fundamentals ONLINE
COMP 9773 Web Design: HTML and CSS ONLINE
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: George Brown College
- Program type: Certificat
- Language: English
- Program Code:
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.