Certificate in Content Marketing
Description
Learn to create engaging content and develop the expertise to tell stories you’re passionate about and leverage them to drive results.
What you will learn
In this part-time Certificate in Content Marketing, you will explore the tools you need to craft messaging that accurately resonates with your audience. This program will help you:
- Build an editorial calendar, copywrite for various channels, and curate content
- Perform technical functions such as content mining, consumer research, Search Engine Optimization (SEO), and influencer marketing
- Develop a content marketing strategy that aligns with your organization’s goals
- Grow and engage with your organization’s audience through the effective use of social media and digital content
- Apply content amplification strategies to reach and engage a wider audience through search, display, social, editorial, email techniques, earned vs. paid vs. owned media
- Make data-driven decisions across all digital platforms by using metric reporting and measurement to guide their marketing strategy
Program Benefits
- Curriculum created in collaboration with industry leaders
- Work on real-world projects and graduate with a portfolio of your best work
- Develop cross-functional skills like social and emotional intelligence
- Advance through the program with the same cohort of peers, allowing you to develop a strong professional network
To earn the York University Certificate in Content Marketing, you will successfully complete all three courses.
COURSES
CSCM1000 Planning and Analysis for Content Marketing
CSCM1010 Content Creation
CSCM1020 Content Promotion and Amplification
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: York University
- Program type: Certificat
- Language: English
- Program Code: PR0037
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.