Website Design for Marketers

Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts, and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics, and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO). Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry-standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr, and Twitter accounts.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.