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Tools & Techniques of e-Commerce/Online Business

Description

This course prepares you to start and run an online business. You'll learn market research, website design, online marketing and web analytics. Find out how to drive high-quality traffic to your website through search engine optimization (SEO), social media presence and online advertising tools and how to measure and tune website performance. Learn to manage content and relationships and oversee online marketing and business operations.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2811
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.