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The Finance of Brand Management

Description

Find out how to take a more disciplined financial approach to brand and marketing investments in this final course for the Brand Management certificate. You'll learn to measure and track the value of your brands (consistent with new global standards) and marketing efforts in more confident, sophisticated ways. You'll learn global concepts of brand equity and how to use brand scorecards to measure key performance indicators. You'll use market research to measure brand strength and learn how to assess, track and financially evaluate marketing and brand-building initiatives. The course contents will be applied toward a real-world financial brand measurement exercise across the life of the course.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.

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Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2926
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.