Statistics for Marketing

This course is designed to provide students with an understanding of the statistical and data analysis techniques used in the marketing research process. It will also prepare students for the use of the computerized data analysis program (SPSS). Topics include: presentation and description of data, summary measures, probability, normal probability distributions, sampling and sampling distributions, confidence intervals, hypothesis testing and regression analysis. 

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.