Social Media & Content Management
Description
This course will explore digital marketing strategies and tactics within the context of developing and running digital marketing campaigns with a focus on content marketing, influencer marketing, social media, social listening, and online video. Students will learn to evaluate and apply the effective use of these digital components while integrating them into a broader picture that involves considerations related to planning, targeting, and analysing results in an ongoing campaign environment. Applicable legal, ethical, and privacy issues will also be explored in terms of the impact, limits, and influence that they have on the practical implementation of tactics employed by digital marketers in Canada.
Related Programs
Overview
- Institution: Fanshawe College
- Level: College
- Language: English
- Course Code: MGMT6209
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.