Social Media and Digital Marketing

Social media has become an integral part of marketing and PR. And with all the platforms including blogs Facebook Twitter LinkedIn Snapchat Tik Tok Pinterest YouTube podcasts location-based and mobile apps marketers need to understand how to use the emerging tools and strategically integrate them into a marketing plan that identifies and reaches the right influencers in an increasingly fragmented audience space. In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan incorporating a solid digital marketing strategy. The focus will be on identifying target audiences setting attainable social media objectives devising realistic platform-specific strategies and tactics and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and wherever possible work with real clients in the development of their social media marketing plans and digital strategy. The focus will be on discovering the latest trends and best practices in the changing digital landscape. Emphasis will be placed on engaging with an audience where and when they expect you to be through user-friendly websites mobile sites and apps to direct marketing and social media platforms thus leveraging the power of the Internet to build stronger customer relationships. Students will have the opportunity to obtain free certifications through Google Analytics for Beginners Mentionlytics and explore Hootsuite software.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.