Search Marketing

As search engines and consumer search behavior continue to evolve, getting found online is a critical business objective. In this course, students will learn the fundamentals of how search engines operate and how business can improve their online visibility. They will practice the techniques required to obtain a higher ranking in search engine results and they will explore new developments in search engine optimization and pay-per-click.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.