Sales, Marketing & Digital Channels

This course develops the students' understanding of the intersection between sales and marketing in both the brick and mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients/customers, irrespective of the channel in which they operate. At the end of the course students will be able to seamlessly integrate tactics across channels, operating in the omni channel universe.