Quantitative Marketing

Quantitative skills are becoming increasingly important for all marketers. This hands-on course will look at some of the basic formulas and arithmetic in which marketers use to measure, evaluate and plan different marketing activities. Students will learn to calculate and interpret numbers, think critically, and choose the best way to both to create and measure marketing success.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.