Publishing Overview: Trade

This course provides an overview of trade publishing in Canada: the historical context; the  players – publishers, authors, agents, distributors, the wholesale network, bookstores and  online retailers; the processes – acquisitions, editing, production, marketing, sales; the  importance of list building and backlist, and the challenges faced by publishers today. The  course provides a robust base of knowledge about the industry, preparing you for skills based training for a career in publishing.