Publicity and Media Relations

In the media saturated world that we live in today, it is more important than ever to be adaptable and to effectively communicate with your customers and key stakeholders to help them understand your story. Public relations is one of the best ways to share information that influences behavior and shape public opinion. It is also a great way to get recognized, build loyalty, and encourage advocacy, and that's what this course is all about. Throughout the course reading materials will be supplemented by practical assignments based on everyday case studies from companies such as lululemon, Burger King, Google, Apple and others. The focus is on a 'learning-by doing' approach that will encourage you to think critically about current events and how they relate to public relations practices. So if you have an interest in how organizations, companies, celebrities and others get their message out, and build relationship with their audiences, then this course if for you.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.