Principles of Advertising & Branding

This course examines the role of advertising media and promotions in Marketing and explores the concept of integrated marketing communications. Students are provided with an overview of advertising and branding and its role in modern marketing. Students will explore various ways of delivering messages to a target audience. 

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.