Owned Media Marketing

Owned Media are the online media platforms over which the organization has control. They are an essential part of a digital marketing communication program. This course will explore how to use websites and mobile apps along with an email to achieve marketing objectives. Students will learn about: trends in user behaviour in the multiscreen world, placing the user and their goals at the centre of the design process, the user experience, and marketing ethics.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.