Micro-credential: Digital Marketing Techniques

Discover how to use direct digital market tools to engage and expand your customer base. Learn how to create successful email campaigns, tweak the content of your website to improve its ranking in searches (SEO - Search Engine Optimization) and place paid ad that will appear in searches related to your website (SEM - Search Engine Marketing). These techniques can give you a sophisticated approach to reaching your target audience on social platforms, websites and apps. Students will need to register for Mimic Pro simulation. Please Note Additional Cost (59.99 US $): To register for Student simulation (Mimic Pro), you must contact your instructor for a course invite link. This invitation link will allow you to correctly register. Your instructor will have this link shared with the course and may have included it in your class syllabus or emailed it out. Once you have received the invite, you will be able to follow the click-through link and register/create an account .After your new account has been created, you will be able to purchase the Mimic Pro Simulation, which can be done directly through stukent.com Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.