Marketing Research
Description
How do marketers figure out what their customers and competitors are going to do before they do it? They talk to consumers, monitor online "buzz", gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Conestoga College
- Level: College
- Language: English
- Course Code: MKT2030
- Delivery Method: Entièrement en ligne/à distance