Marketing Research (1 yr)

Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it supports the marketing function. Focus is on the approaches to marketing research, including primary research, secondary research, research design, surveys, qualitative research, data collection and data quality. Students apply practical marketing research skills through a variety of hands-on projects and exercises.    

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.