Marketing Management

This course is designed to give students awareness and knowledge of the marketing function. Marketing is concerned with understanding the consumer and relating this to the formulation of marketing strategies and practices. Topics include the marketing concept, consumer behaviour, market segmentation, market forecasting, marketing research, and marketing strategy formulation. The concepts of marketing management are applied to problems and practices of the consumer, industrial, and international markets. PREREQ: COMM 1007 (cst 3) cr 6. Students may not retain credit for COMM 2035, COMM 2036/7, SPAD 2036/7 and ADMN 3126/7.

 

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