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Marketing II

Description

This course will explore the world of building relationships in the sales field with an emphasis on virtual sales and strategies in today’s current market. Students will examine the steps in the preparation, presentation and the follow-up of a professional sale, both face to face and in a virtual context. This course deals with a hands-on approach to developing the tools to be successful in most selling situations. Emphasis is placed on building a relationship based on rapport and trust. Students learn and practice the fundamentals of the sales process, including needs analysis, preparing sales presentations, handling objectives, confirming and closing the sale, the strategic importance of follow-up and providing exceptional customer service. Throughout the course, role playing and case studies will be utilized to allow students to apply sound reasoning skills to solve sales challenges. Students will also have the opportunity to explore digital certifications available in sales and obtain digital badges towards professional sales training.
 

Overview

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  • Institution: Confederation College
  • Level: College
  • Language: English
  • Course Code: MK263
  • Delivery Method: Entièrement en ligne/à distance

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