Marketing Field Work

Student teams are assigned to work with an industry client to apply their learning from the program in a real-world project. Students are tasked with solving a marketing problem and/or capitalizing on an opportunity presented by a client. This could include areas, but not limited to, digital and social marketing, research, integrated marketing communication, fundraising and event planning or a cross functional approach of several key areas. The knowledge created from this project work guides students to create marketing objectives, strategies and supporting marketing mix programs collaboratively with local organizations. Students will research the industry and the selected organizations, gathering vital data to address their marketing needs while applying the innovative technology skills and competencies obtained in their program. Students also learn unique approaches to client management along with enhanced team presentation skills, professional development, effective communication, and analytical skills.
 

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.