Marketing
Description
This degree-level course introduces the basic theories and concepts in marketing as well as an understanding of how these concepts are applied in the management of a company. The application of the marketing concept is illustrated. Other topics include examination of environmental factors, ethics and social responsibility, theories of buying behaviour, primary and secondary research, industrial and consumer markets, targeting, and positioning.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: Conestoga College
- Level: College
- Language: English
- Course Code: MKT71090
- Delivery Method: Apprentissage mixte/hybride