Marketing Brand Management

This course focuses on the use of E-Commerce practices in the firm's marketing efforts. The learner will study best practices of both organizational and consumer marketing as it relates to the use of E-commerce. Students will also learn how to evaluate the firm's legacy marketing strategies, and develop and integrate e-marketing strategies to lever the firms business model(s).    

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.