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Marketing: An Introduction

Description

This foundational course will show you how and why marketing works. You'll develop the marketing skills that are valued throughout successful organizations. You'll learn everything from standard methodologies to the latest digital solutions. You'll learn basic marketing concepts, then create a comprehensive marketing plan for a business that covers evaluation, ethics, market psychology, product and service development and promotion. Other topics include pricing policies, marketing mix and channels, distribution theory, consumer behaviour, mobile marketing, online behavioural advertising and social media marketing.
 
 

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 0978
  • Delivery Method: Entièrement en ligne/à distance

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Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.